Search Engine Optimization
Search Engine Optimization (SEO) is the most cost-effective way to keep your website front-and-center among the top search engines. Over ninety percent of today’s consumers use search engines to locate business websites, and seventy-five percent of those users never scroll past the first page of results. For the success of your internet business, it is essential that customers can easily locate and access your website in the highest rankings of today’s most widely-used search engines.
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, structure and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another important part of successful SEO.
Keyword Visibility Research
Leveraging multiple research methodologies and analytic tools, SEM Resource researchers will prioritize keywords that have the highest potential to earn top rankings, drive the maximum number of visits generated by search engine and have the relevancy to earn site actions.
We will:
- Review competitive websites, key phrases, keywords, strategies and tactics used;
- Research key phrases and keywords most likely used by target audience;
- Assess competitiveness for top ranking and total number of search queries against each target keyword; and
- Determine and recommend top core keywords and derivative words for optimization.
Keyword/Phrase Content Review
Depending on your website’s topology and structure we will recommend changes to be completed. An important part of any Search Engine Optimization program is content review. The #1 algorithm used by all search engines in associating keywords and phrases with your website and then indexing your site with those keywords and phrases against your competitors and rankings is reading your website content. And there is no more important page than your homepage.
End User Traffic Reports & Analytics Qualified Backlinks
Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.
Local Search Placement
As you can see, a successful optimization program incorporates many disciplines starting with analytics, understanding your current online position, the level of your competitor’s web presence and the opportunities your own website offers.
Search Engine Optimization Program
For ‘geo’ focused businesses operating within a specific target marketplace, listing your website with Yahoo Local and Google Maps will reach an audience looking for your products and services in your area of operation.
Anchor Links
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink.
Site traffic analytics, keyword ranking reports, backlink review, keyword density or weight analysis, page rank; all provide crucial data in how best to optimize your site. End user tracking software is also key to understanding what geo area your potential customers are located in, what keywords they used to locate your site, what pages they viewed and where they exited.
SEO Programming & Keyword Embedding
Search engines rely heavily on your use of keywords and phrases contained within your website copy to associate weight and relevancy. The greater the relevancy, the higher the rankings, this is one of their top SE algorithms. Our proposal will contain language with regards to content editing, writing and review.