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PPC – Paid Search

A successful Pay-Per-Click (PPC) management campaign requires continual refinement to account for efforts by your competition to outbid your ads as well as changes in the search engine industry. We monitor your campaigns and stay abreast of the latest trends to optimize your campaigns

  • We use keyword analysis to facilitate effective keyword usage and bidding strategies.
  • We create and edit ad copy using keyword analysis to achieve the highest ROI.
  • We use conversion tracking to optimize campaigns and demonstrate ad efficacy.
  • We analyze competition to ensure effective and competitive local strategies.
  • We engage in constant data analysis to build stronger PPC campaigns over time.
  • We closely monitor campaigns for click fraud.
  • We assist clients with ongoing budget analysis to help create an efficient campaign with maximum results.


To reach a wider audience, we offer comprehensive Pay-Per-Click (PPC) Management services, and can run campaigns across both Google Ads and Bing Ads.

Google Ads

Google’s popular online advertising program populates ad spaces with paid text or image ads appearing above and to the side of organic Google search results. We have decades of experience with Google Ads, and our bidding strategies and keyword optimizations provide proven results for our clients.

Microsoft Ads

While search volume on Bing is significantly lower than on Google, there is also less advertising competition, and Bing users tend to be more likely to click on ads than Google users. As a result, a Microsoft Ads campaign can be an efficient use of a small budget, or an opportunity to supplement your Google Ads campaign without greatly increasing costs.

Keyword Research

We will run an in-depth analysis of your practice and the industry you serve to identify high-volume keywords. Our keyword research services include:

  • Analysis of any existing campaigns.
  • Analysis of competitors’ campaigns.
  • Research on keyword performance in dominant search algorithms.
  • Bidding on keywords for PPC ads.
  • Creative keyword integration in ad copy.

Our keyword research will help us optimize our bidding strategies and ad copy in order to help your practice bring in new patients.